The Team

Sandie O'Sullivan - Marketing and Communications

Sandie O'Sullivan began her marketing career in the media over 25 years ago, several years in newspapers and magazines she switched direction and joined an advertising agency. The agency world deepened her experience to include exposure to many different types of media buying, press, radio and TV. Also working with a creative team she was able to expand her advertisement and script writing skills and learn firsthand about the purchasing and production of print whilst also recording radio and TV advertisements.

Following over 10 years in the London agency scene, including several years as a partner in her own agency which specialised in motor industry customers nationwide, Sandie relocated to South Wales. In 1995 she was a pivotal part of the launch of WorldCover Direct, the first 'direct to consumer' travel insurance business selling direct and through the internet. Sandie created a business that won awards and stayed at the top of the 'Which best buy product list' year after year. As General Manager of this business every element that touched the customer was her responsibility from advertising and literature, sales and admin teams through to claims. The success of the business attracted some very big players and was subsequently sold to GE at the end of 1997.

Sandie joined GE and for the first time found herself in a huge corporation, an experience which extended her knowledge of marketing from inside the world's largest business, as Divisional Director for GE Insurance Holdings she learned how to be a marketer all over again. In 2005 she joined GE Equipment Services, Plant Hire and began a 3 year period of getting to grips with diggers and dumpers and everything in between whilst managing the business' internal and external communications. At GE she met Sian and together they reduced staff attrition from 58 to 15% following an intensive internal communications campaign. Sandie is very excited by the very idea of ONTRAX and what it has to offer.